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Secret Meanings Hidden Inside Advertising Logos That They Really Don't Want You To Know About

March 14, 2018

We've all heard that if you want to get a message across to someone, just come right out and say it. Definitely the most direct approach, no doubt, but also a lot less fun. When a message is hidden or takes a little deeper thought to understand, it can satisfy levels of our minds that don't often get adequate stimulation. And if you like puzzles, as I do, then this story will definitely intrigue you.

Take, for example, the practice many companies have of hiding secret messages or images within their well-known logos. Believe it or not, it's more common than you might think. When we get through with you, I guarantee you are going to look at all logos and ads more closely from now on!!

Shall we begin?

Domino's Pizza

We've all seen the iconic red, white, and blue logo and we all recognize the domino covering the top half of the design. But did you know that the number of dots on that domino has huge significance?

The single dot refers to their original store that opened in in Michigan in the 1960s and the two dots refer to the first two franchises that opened a few years later. The original plan was to change the number of dots on the logo to reflect the current number of stores they had.

But when the popularity of the franchise exploded, there soon became too many dots to fit on the sign.

So, they returned to the original one/two dots and that's how it's remained since then. The only significant change that has been made since then is the removal of the word, 'pizza' in 2012.

No need for the redundancy since "Domino's" is synonymous with 'pizza.' Since everyone and their mother knows what Domino's is famous for, right?? I have to admit, though, that I never even noticed that there is no longer any "pizza" in Domino's! ;-)

Hershey's Kisses

Yum!! Am I right? Everyone LOVES these delightful little lumps of chocolatey love. But did you know that there is a whole big thing about not only their name but also a secret image hidden in their logo? It's true! read on...

The universally-loved bite-sized treat was first created in 1907 and for the first 14 years of its existence, each individual chocolate was wrapped in the iconic silver wrapper - by hand! it wasn't until 1921 that automation took over. I don't know about you, but I wish they'd invent the machine to UNwrap them!!

Now, about that secret image hidden in their logo? See if you can spot it, below:

To discover it, all you have to do is turn the package on its side and, Voila! There it is for the whole world to see. I'll bet you never noticed, did you? I know I didn't.

Just one more little tidbit. Did you ever wonder how "Kisses" got their name? It is reported that the name came from the sound the machine makes when the chocolates are moving onto the conveyor belt. Who knew??

Personally, I prefer to think it has to do with the love we feel when we pop one of the sweet treats into our mouth!  Nothing sweeter than a 'kiss,' right?

OK. One more...


International Surfing company, Quiksilver, introduced their female clothing line in 1990 at a time when surfing was still a male-dominated sport. But the brand took off and brought in profits of over $1,000,000 in the first year alone.

Today, Roxy sells not only surfboards and apparel but also sportswear and fashionable accessories. Today, Roxy's famous logo is recognized the world over.

About that hidden image? In an homage to its parent company, Quiksilver, they did something quite intriguing when designing Roxy's logo. Take a look at the two logos. Do you see it?

The Roxy logo is not just a heart but it also incorporates a double-image of the Quiksilver logo inside that heart. Pretty cool, right?

Now that we've gotten you started, you can watch the video, below, to see nine more fascinating and well-kept secrets of your favorite brands. Enjoy! 

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Next: Watch Your Step! Ads Appearing On Escalators Are Sure To Capture Your Full AttentionJan 19, 2018